This may sound like a hot take, which I promised I wasn’t going to do when sharing my article series, but as you read on, you will hopefully see why it is not.

This is more about doing business strategy properly.

Proper marketing should have a seat at the business strategy table. But do modern marketers get to do proper marketing?

In most organisations, marketing sits at the kids' table. It’s still in the room but not in the right seat to play the role marketing is meant to in an organisation.