About CB—SC

So who is CB—SC?

Well, it’s primarily me, Craig Bridge, working directly with leadership teams. When projects require additional expertise, I’ve got a network of clever folks on hand with deep subject matter expertise.

It’s fair to say that I come from an unconventional background for a strategy consultant.

I began my professional career as a designer, fascinated by the impact design can have on both people and businesses. As my career progressed, so did my thirst for identifying and solving business problems through strategy.

After running a successful boutique creative agency, Underbrand, in both the UK and Australia, I went on to lead great strategy-based brand consultancies such as The Contenders and Trout Creative Thinking. This gave me the opportunity to work both on and in the business for leading clients across multiple sectors, tackling a wide range of business challenges.

After spending a few years client-side, building marketing teams and leading companies, I’ve returned to my heartland: consulting.

Why? Because I’ve seen both sides of the fence, and my professional passion truly lies in solving business problems and unearthing new opportunities. The best place to do that is from the position of a consultant—free from the day-to-day activities that can hold leaders back.

I’m talking about the tough stuff: making the murky clear, identifying the right problems to solve, and figuring out how to make the seemingly impossible, possible. Then bringing it all to life through sound strategy backed by insight, and shaped in a way that teams can buy into.

So if you need help solving chunky strategic challenges, let’s catch up for a chat.

If you are all good for now, but want to keep me in the back of your mind, let’s connect on LinkedIn.