Craig Bridge
Strategy & Transformation Leadership
I work with CEOs and leadership teams to shape strategy, translate it into a practical playbook, and ensure it is carried through into action.
Beyond facilitation and documentation, I help organisations move from strategic intent to execution by collaborating with leaders to define and deliver the initiatives that matter most.
Strategy often breaks down because the real choices are avoided, the implications are not fully worked through, or the strategy is disconnected from how the organisation actually operates.
I work with CEOs to confront those choices, convert them into a practical playbook, and ensure the strategy is carried forward with clarity and ownership.
My work follows a single, integrated cycle that connects direction, clarity, and delivery.
1.
Strategic Direction & Provocation
I lead the strategy development process with the CEO and leadership team. This goes beyond running workshops.
I actively challenge assumptions, surface trade-offs, and provoke the right strategic choices so the organisation leaves with clear direction, not consensus theatre.
2.
Strategy, Playbook & Roadmap
I convert that direction into a clear strategy, a practical playbook, and a sequenced roadmap.
It is written and designed to be understood, owned, and executed by the leadership team, not admired and archived.
3.
Strategy Delivery Leadership
Where required, I stay involved to help lead the delivery of priority initiatives from the playbook.
I operate as the strategic project or transformation lead, working with leaders and teams to shape initiatives, coordinate delivery, remove blockers, and maintain momentum.
This approach ensures strategy moves from intent to action without losing clarity or ownership.
Where I Add the Most Value
Complex organisations facing hard strategic choices
Businesses navigating change, growth, or reset
Leadership teams needing clarity, alignment, and conviction
Strategy that must balance ambition with operational reality
CEOs who want strategy to be understood, owned, and acted on
Practical Engagement Models
CEO-Led Strategy & Delivery
For CEOs who need clarity, alignment, and momentum.
I work directly with CEOs and leadership teams to develop strategy and support its execution. This is a leadership partnership focused on making strategy practical, understood, and actionable.
Typical engagements include strategy resets, enterprise planning, and delivery leadership across selected initiatives.
Interim, Embedded Executive
For organisations that need short-term senior capacity with a defined mandate.
I step into interim or embedded leadership roles where strategy needs to be reset, delivery is behind, or leadership capacity is constrained.
These roles are time-bound and focused on establishing clarity, momentum, and ownership.
About Craig Bridge
I have more than 25 years’ experience operating at senior and executive level across strategy, transformation, and brand-led change.
I work directly with CEOs and leadership teams to help shape strategic direction, make the hard choices clear, and carry that intent into action across the organisation.
I am known for combining strategic judgement with practical leadership. I stay close to the work, challenge constructively, and remain involved as strategy moves into execution.
I’m based in Melbourne, Australia and operate nationally.
If you are a CEO looking to develop strategy and ensure it is carried through into action, or an organisation needing short-term senior leadership to help reset or drive execution, you can contact me directly on:
P: +61 (0)416 899209